Popular NASCAR drivers often draw a multitude of sponsors, and Clint Bowyer is no exception. It is easy to see why Cheerio’s and Hamburger Helper might sponsor this dynamic favorite of racing fans — but many people might not see the reason behind Bowyer’s sponsorship by Scheck Industries who has utilized this relationship to promote Health & Safety throughout the organization.
Scheck Industries' President, Richard Scheck, has enjoyed racing since his own drag racing days in his 1958 Chevy Impala. As Scheck Industries has grown, so has its involvement in the racing community. In 2006, Scheck Industries signed Clint Bowyer as a corporate spokesperson. Scheck's involvement with NASCAR provides a highly visible platform for the company to expand into new markets through networking with clients, other sponsors and brand-loyal racing fans.
Most importantly, Scheck has utilized its affiliation with NASCAR to spread the message of safety to its workforce, clients and others throughout the construction industry. Bowyer has spoken at numerous locations on behalf of Scheck, including jobsites, operations meetings and social events, stressing the great importance of safety.
Bowyer’s high regard for safety is very prevalent when he is walking Scheck’s project sites and speaking to the craft employees about their daily safe work plans. In 2009, Scheck Industries was recognized by the Mechanical Contractors Association of America for their excellent safety record: Over 1,000,000 work hours with no lost work time. Safety is so important to Scheck, they have developed a workplace program called JAWS: Job Aids for Working Safely, which includes daily talks and other components to help keep workers aware of safety concerns. Scheck received in 2009 the Most Innovative Safety Program by the Mechanical Contractors Association of Chicago for its JAWS Program along with over 15 safety awards throughout the country.
Prior to their affiliation with RCR, Scheck has teamed with former Nextel Cup Champion, Rusty Wallace, in sponsorship of his race team Rusty Wallace, Inc. RWI team drivers have included Jamie McMurray (most recent Daytona 500 Winner), Jeremy Mayfield, Steve Wallace, and others.
Richard Scheck introduces Clint Bowyer to workforce on Michigan Project
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